*Hot Take* Glossy skin shaders lead to more sales and keep 'em coming back for more.
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I can't tell you how many times I've dug through my archives looking for that one glossy material to throw on a figure to add that extra (major) oomph. I literally hit a dopamine dip when the pack has absolutely everything, glossy lips, metallic eyeshadow, but not having that quick glossy skin feature, sends me to the valleys. Test out adding that to you figures this year. Lets do some market research.
I'm still the average buyer, and even with dedicating these past 3 years to 3D, the merchant level, besides poses, is still well beyond my grasp. This is something the initiate will latch on to. I guarantee it.